BILINGUAL ACD · BOGOTÁ / EVERYWHERE

CREATIVE DIRECTION,
COLOR, CULTURE, AND CARE.

I’m Paula Coral, a bilingual Associate Creative Director with over a decade of experience creating integrated campaigns for global brands. Having grown up between cultures, I believe the best ideas start with curiosity, are shaped by strategy, and brought to life with genuine care for the people they’re meant to reach. From social-first campaigns to bilingual brand platforms, I create work that feels human, culturally nuanced, and native to the spaces where audiences actually engage.

Illustrated portrait of Paula Coral

CITIZEN OF THE WORLD

Never lived anywhere longer than 5 years.
Can count to 10 in 10 different languages.
Identify as a TCK.

ADAPTABLE AS HELL

Worked across most product categories. Happy to jump in at any stage of the process. Works well with others.

ARTISTICALLY INCLINED

She’s a painter, enjoys illustrating, lettering, old school pencil to paper, reading books, etc.

Animated map of places Paula has lived

ACTUAL MAP OF WHERE I’VE LIVED IN CASE YOU’RE CURIOUS

WORK

Focus Features project thumbnail
Starbucks Brand project thumbnail
Starbucks Holiday project thumbnail
Chase Freedom Unlimited project thumbnail
Chips Ahoy project thumbnail
Starbucks App project thumbnail
WellNow project thumbnail
The Venetian project thumbnail
Hubert’s Lemonade project thumbnail
3% Conference project thumbnail
TikTok project thumbnail
Autotrader project thumbnail

PLAY

Todos quieren ser latino pero les falta sazón artwork
Portrait study artwork
Brave Together illustration one
Brave Together illustration two
Brave Together illustration three
Lemon still life painting
Dog portrait artwork
Strelizia flower artwork
Tulum invitation artwork
Reclining figure painting

RESUME

SKILLS

Creative
Creative direction
Art direction
Production experience
Social-first thinking
Strategic creative
New business

Software
Adobe Photoshop
Illustrator and InDesign
Figma
CapCut
Procreate

Languages
English - Native/Fluent
Spanish - Native/Fluent
Portuguese - Conversational
French - Basic

Mentorship
We Are Next
Women Who Create
MAIP

EXPERIENCE

Freelance Associate Creative Director
2024–Present
Maybelline • RoC Skincare • ADT • New business pitches

Senior Art Director
Big Spaceship | 2022 - 2024
Starbucks • Chase Bank • Amazon Prime • Citizen Watch Group • FastTwitch • Dairy Queen • Pedigree

Art Director
The Community | 2018 - 2022
Chips Ahoy • WellNow Urgent Care • TikTok • Verizon • Oreo • Skillshot • Norwegian Cruise Lines • Samsung • Amazon • Hornitos Tequila • Saucony

Junior Art Director
Zambezi LA 2015 - 2018
Focus Features • Autotrader • Kelley Blue Book • The Venetian Hotel Las Vegas • Hubert’s Lemonade • 3% Conference • Qantas • Venmo • Ultimate Software

EDUCATION

Savannah College of Art and Design
BFA in Advertising | Magna Cum Laude