Starbucks Holiday
Share the Joy

The holidays can be the busiest and most chaotic time of the year. This year, we want people to focus on the best part of the season, being present with the ones you love. We used a first-person POV approach (a new direction for the brand) to make our viewer feel like they were actually present in these moments of connection. Our social was very fun to work on as an art director. We created unique ingredient-focused worlds and authentic lifestyle moments that evoked the joy of the Holidays.

Overall, we made three :15 TV spots, four :6s, 30+ social posts and vertical videos, radio and banner ads.
All culminating in 55+ unique pieces of content!!!