Starbucks Brand
There’s Good to Go Around

Starbucks wanted a campaign that shifted brand perception. We focused on our customers’ first point of contact with the brand: the baristas. This brand campaign was created entirely using existing assets and UGC-style imagery that we shot in a very short amount of time. The goal was to show Starbucks baristas’ authentic connections with customers and each other, while also highlighting the brand’s ethos of connecting over coffee.

Additionally, we faced the challenge of creating a Spanish version of the spot that remained authentic and used real barista quotes in Spanish. I conducted about 7 hours of interviews with Spanish-speaking baristas and led the creation of our Spanish spot, ensuring that we stayed true to our baristas’ experience and their cultural backgrounds and accents.

Social Barista Stories

We used more quotes from our interviews to create vertical videos that felt authentic and socially native.