Chase Freedom Unlimited
Cashback Like A Pro
For fans of basketball… ball is life. Chase wanted to make it so cashbacking is life, too. But with hundreds of brands fighting for attention at every game, how does Chase bring cashbacking to NBA fans without an official partnership? By understanding the culture so well we both reference iconic basketball moments and create new ones. The campaign included TVC, OLV, Social, and Digital OOH.
“Look at how we’re talking about finance with Chase. We took one of the biggest [mess ups] of Iverson’s career and found a way to reinvent that moment of old—to talk about finance.”
Social
