Chips Ahoy!

Chips Ahoy! wanted to revamp their image with a new campaign to announce their cookies with Hershey’s milk chocolate and Reese’s Mini Pieces as well as refresh the overall brand.

We created Chip, an animated spokes-cookie character full of pep. We worked with Lobo in Sao Paulo, to make sure that Chip looked as expressive, friendly and real as possible. The spots ran in both English and Spanish on TV and social. I worked on leading the character development, social extensions, art directing the shoot and giving animation feedback as well as translating the spot.

We also helped create a library of expressions for
Chips Ahoy! to use on social in fun ways.

We worked with another agency to develop the character even further and led the production of the US Hispanic versions of the new Chips Ahoy! spots. We helped in selecting bilingual talent, voice casting and translating the spots.